National Customer Service Week (Oct 6-10) special 60-minute webinars for Contact Center Reps

One of my favorite mugs

Pour up a cup of coffee and join us for a high impact webinar in honor of National Customer Service Week!

All events are 60 minutes and are specially priced at $199 each per company

(National customer Service -Week is October 6th – 10th)

October 7, 2014 1:00 – 2:00pm ET

Telephone Techniques + Call Control: Simple Skills to Help You Improve the Customer Experience

The telephone is one of the best branding devices out there. Over the telephone you get 3-5 minutes of your customer’s undivided attention. If you get the interaction right, you can create a memorable experience, generate positive word-of-mouth advertising, and build customer loyalty, which leads to increased profits. This training introduces (or reinforces) basic, yet fundamentally important telephone skills and presents a solid call strategy. Additionally, attendees will learn 9 powerful, but polite call control strategies so that they can easily get whiners, ramblers and storytellers to cut to the chase.

View outline/Register

Wednesday, October 8th, 1:00 – 2:00pm ET

How to Talk to Customers: Empathy, Tone and Making Personal Emotional Connections

The biggest problem with the customer experience in most companies is how employees talk to customers. All too often, employees come across as indifferent, cold, uncaring, rushed or rude. This employee “attitude problem” can be the tipping point that sends customers to the competition. This attitude problem is what drives customers to tweet and blog about a poor customer experience. The great news is, with the right training, monitoring and coaching, employees can learn how to soften tones, truly convey empathy, make customers feel taken care of and even make memorable personal emotional connections with customers.

In this extended training event, Myra shows your employees, step-by-step, how to talk to your customers. You’ve gotta read this outline!

View outline/Register

Thursday, October 9th, 1:00 – 2:00pm ET

Stop Screaming at Me!
You don’t have to get frustrated dealing with demanding, irate, or unreasonable customers and you don’t have to put up with verbal abuse and threats from customers.

If you have the right tactics and techniques and the motivation, you can get any angry customer to back down and ultimately regain the customer’s goodwill. I want to get you started down the fast track to total confidence and skill in dealing with frustrating customers. See what this web training is all about.

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“I just viewed the replay of the webinar you did not long ago with citrix online and I was so enlighten and amazed to hear such outstanding information. I am a marketer and I knew surface level some of the information you shared but you went deep and took it to another level of understanding for me, the light bulbs of ideas and solutions have been bombarding my mind ever since. I simply desired to say thank you.”

James Stuart


This is hands-down my favorite strategy for controlling calls with long-winded customers

As you might know, one of the things I teach is how to control calls with customers. Specifically, how to deliver a warm customer experience while politely getting the long-winded customer to cut to the chase.

Lately, every single time I’m in a content design meeting with a new client, someone will say, “Help us control calls!”

It just so happens I was on a call this morning with a chatty-Cathy. She was such a dear and I truly enjoyed talking with her. But I had another conference call scheduled to start in 7 minutes.

I teach call control. Now I needed to control a phone call. I saw this situation as a mini-test, if you will. A test to help me keep my skills fresh.

So I used my favorite call control strategy: Ask 3 closed-ended questions back-to-back.

Here’s some insight on why this method works and what it is exactly.


When customers are long-winded, rambling or story telling, they are likely stuck in the right side of the brain. The right side of the brain tends to use more of our creative, fantasy and philosophical sides, whereas the left side of the brain focuses more on facts, numbers and analytical thinking.

As long as the customer is communicating from the right side of the brain, it will be difficult for you to control the call. You need to effectively shift your customer from the right side of the brain to the left side of the brain.

An easy and very effective way to help your customer make this shift is for you to ask your customer 3 closed-ended questions back to back.

Closed-ended questions are questions that can be answered in one word: “What is the date code on your bag of chips?” is a closed-ended question. “How would you like to handle this?” is an open-ended question.

Closed ended questions work because customers are limited to one word (or perhaps a series of numbers.) Asking closed ended questions will give you some immediate control over the phone call, but to maintain that control, you must ask closed-ended questions that require your customer to go to the left brain to retrieve the answer.

That is, you need to ask questions that require your customer to use analytical thinking, to recall, or to lookup something.

Here’s an example.

When I worked in the car rental industry, I had my staff launch three strategic closed-ended questions the moment they felt they were dealing with a long-winded caller. These are the questions my employees asked.

  1. What is your rental agreement number?
  2. Can you read me the location code located in the top right-hand corner of your agreement?
  3. Can you give me the exact dates of rental?

These questions never failed to get the long-winded caller to stop talking. They never failed because the questions are all closed-ended, relevant to helping the customer, and they all require the customer to use the left-brain to retrieve the answers.

  • Closed-ended questions can be answered in one word
  • Closed-ended questions put you in control
  • Closed-ended questions move the customer from the right bran to the left brain
  • Closed-ended questions keep your customers from rambling

When you are caught on a long call with a storyteller or rambler, ask 3-closed ended questions back to back. Make sure the questions are closed ended (answered in one word or series of numbers), relevant to helping the customer, and require the customer to use the left-brain. When you do, you’ll instantly be back in control of your phone calls.

I see customer service professionals and all kinds of business professionals struggling with call control. I see this a lot.

That’s why I created my Call Control Strategies Training Kit. If your people struggle with long-winded callers, storytellers or ramblers, take a look at this training resource.


The Secret to Handling Difficult Customers

Myra Golden BW-2

I’m about to reveal a hidden way for you to literally
convert “nightmare” customers into an almost endless source
of loyalty, goodwill and profits.

Simply put, you can use these insider secrets to instantly
turn angry customers into raving fans for you and your
company – without giving away the farm.

Amazing but true … and the best part is virtually nobody
knows about these techniques!

What I’m talking about is my “Stop Screaming At Me” online video training.

Check it out here.

How to Handle Difficult Customers Video Training


Get the full story on the Golden Method right here.


Customer Service eLearning by Myra Golden


Rachael Ray Tries to Stump a Zappos Rep

Word on the street is there is no stumping a Zappos Customer Service Representative. Rachael Ray decided to test that out. Rachael Ray is the infamous long-winded caller nobody likes to get. Watch how the Zappos  Representative handles this “challenging” customer.

Would you have handled Rachael with such poise, openness and professionalism? If not, I need to work with you (and maybe your entire team) for some exciting customer service training. You can check out my customer service training solutions right here.

Related posts:

Polite Ways to Get Long-winded Callers to Cut to the Chase

My Keynote at the 2012 Contact Center Association Conference

Videos from My Zappos Presentation to ICCA

Zappos Clever Marketing at Airports